Quotes I Like | Mograblog

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A leader may justly ask for 'one last push,' but the leader's job is more than that. The job of the leader is also to create the conditions that will make that push effective, to have a strategy worthy of the effort called upon.

Richard Rumelt • Good Strategy/Bad Strategy: The Difference and Why It Matters (2011)

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Compared to a competitor working on an eighteen-month cycle, Nvidia’s six-month cycle would mean that its chip would be the better product about 83 percent of the time. Plus, there is the constant buzz surrounding new product introductions, a substitute for expensive advertising.

Richard Rumelt • Good Strategy/Bad Strategy: The Difference and Why It Matters (Chapter 15 (Putting It Together))

My Takeaway

In almost every startup I've worked at, engineering was already delivering steady value, but it remained silent—leaving marketing detached. Rumelt's concept of coherent action shows the real superpower: when marketing taps directly into what engineering is already shipping, incremental delivery becomes the ultimate substitute for expensive advertising.

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